An Introduction to blogging.
Currently blogging for a business is one of the most cost-effective online marketing exercises. Once your blog is set-up the limiting factor is really just the amount of time and effort your willing to put into it! In a modern, connected world more and more people want to do business with people they know, like and trust, and writing a blog gives your business a personality and an easy and cost effective way to keep your customers up-to date and informed. Writing relevant and interesting posts will create goodwill and demonstrate your knowledge and expertise in your area of business. A blog allows you to establish yourself as a thought leader, will help facilitate you becoming the go-to person in your profession or industry and encourage your customers to interact with and share your content. Blogs are also really good for SEO (search engine optimisation). Gone are the days a few well chosen keywords and page descriptions would do - Google loves websites that are regularly updated with fresh, new and useful content and having a blog will do just that!
What should I blog about?
The biggest blogging trap most businesses fall into is blogging about themselves. You might think that if someone is reading your company blog all they want to know about is you, however, this is rarely the case. The person reading your blog might have stumbled across the post in a search or come from a link on another site or social media page - they might not even be a potential customer, but If they read your post and find it interesting, useful and informative, or if your blog answers their question then your blog has done its job. Genuinely useful content will bring natural, organic traffic to your website - which is one of the best ways to rank well on search engines and make your business stand out online.
The best way to determine what to blog about is to think; Who are the people I want to work with, and how can I be incredibly helpful to them? For example here at Whitby Design Studio I plan to write posts aimed at individuals and small businesses looking to get more out of graphic and web design, social media and the internet. The blog will be aimed at informing, not selling and if the reader decides they want to give it a go alone - I hope the blog is one way I can help them, for free.
Think about the most frequently asked questions your clients or customers might ask, and answer them. Each post should be valuable to the reader and provide accurate, relevant information. You could include upcoming events, relevant articles, offers or promotions related to your business or area of expertise - perhaps giving your blog readers a special offer only available on your blog!
How should I write a blog?
Blog posts should always be friendly and conversational in style and reflect the personality of the writer. Try to write your blog as if you were speaking to someone you know - but don’t use slang or jargon and try to remember the reader may not know the technical terms associated with your business. It’s also a good idea to write your blog posts in a word processor, run a spell check and read through your post before posting it online.
Where can I get a blog?
There are many free blogging sites available such as Wordpress or Blogger which can work very well to build a readership online or serve as a basic personal website, and you can also use services like Facebook, Twitter or LinkedIn to publicise your blog posts and aim them at people already interested in your area of expertise.
If you are looking to start a blog as a business, it is generally recommended to integrate this into a new or current website which has it’s own hosting server and domain name. Studio Whitby can help you with this through our bespoke, easy to use content management software, we can also design a brand new blog or full website from scratch. For more information or to book a no obligation meeting at the Green Lane studio please use the menu at the top of this page to contact us.